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Learning Center

Have an optics question? Look to first.
Get quick yet complete answers to the most common binocular questions. See our article on choosing binoculars so you can confidently determine the best binoculars for you. Here's a quick breakdown of the basic optical principles of telescopes- an informative introduction.
Need help finding the right telescope? Look no further than this informative guide. Learn the pros and cons of spotting scopes and binoculars for bird watching. Find out whether a spotting scope or a pair of binoculars is your best option for hunting.

Honing In on the Horizon

Humans have always looked to the horizon for answers - our desire to close the distance is perhaps our greatest trait. We've crossed oceans and explored new territories in an effort to find something new, and the search has led to great discoveries and great technology. Advanced optics have aided in search and rescue, charted new voyages of discovery, brought us closer to nature, cured disease, and allowed us to peer deeper into the heavens than our ancestors ever thought possible. Welcome to, a source for the best binoculars, accessories, and other optics anywhere. Our expertise, deep selection, and great prices make us the perfect starting point for your personal journey into the great unseen.

Hunters, stargazers, bird watchers, hikers, tourists, sports fans - we've got what you need. Our assortment of binoculars is carefully curated so you can easily find the perfect pair simply by clicking the left navigation bar. Shop by price, browse brand names, check out our customers' highest-rated pairs, or - if you know what you're looking for - get into specifics. Prism type, magnification, power, and other optical specs can be selected to bring you bring you a pair of binoculars that meets your demands! Just choose how you'd like to shop, and we'll provide a tailor-made list of results to help you buy with confidence.

Every pair purchased from is backed by our best price guarantee, meaning we'll match or beat any of our competitors' prices. Throw in free or low-cost shipping and quick delivery and it all comes into focus: is the premier place for advanced optical devices. If you're new to the world of binoculars, our learning center is full of informative videos and entertaining articles that answer the most frequently asked questions and explain how to choose the perfect pair. If you have any questions, our expert customer service representatives are ready to take your calls or emails and help you start making your next great discovery.

Ask The Experts

Have questions about an item or need advice on selecting the right optic? Our team of experts is here to help! Avid outdoor enthusiasts themselves, they've tested gear in the field and can provide personalized product recommendations for just about any activity, from birding and hunting to sports and travel.

You can reach our Customer Support line at 1-800-246-6285. We're open 8 a.m. to 8 p.m. Central Time, Monday through Friday and 9 a.m. to 4 p.m. on Saturday.

After hours? Drop us an email at We'll get back to you as soon as possible, usually within 1 business day.