Here's What We Collect
A.Information You Provide to Us.
Please note: You do not need to log in or provide Personal Information in order to visit our website. However, if you choose not to provide certain information, you may not be able to register with us or take advantage of some or all of our Site features and offerings. Providing us with Personal Information may allow you to receive, among other things, streamlined service, special discounts, faster checkout, order history information, and, if available, other products, information, and/or services you may request.
B.Information We Collect Automatically
Along with cookies, we may deliver "web beacons" through our Site and/or e-mails to you which are associated with third-party advertising networks. Web beacons (also called "pixel tags") are small graphic images that may not be visible to Site visitors that collect information about the usage of the Site on an anonymous basis. We may use web beacons in emails to determine device-type and learn if emails have been delivered and opened. Atlas E-Commerce may also combine information from web beacons with Personal Information provided by you.
Web beacons also allow advertising networks to serve you Atlas E-Commerce advertisements when you visit other websites. For example, a web beacon logs the products you view at our Site, and then shows you an ad for similar products from Atlas E-Commerce when you browse to another website. Because your web browser receives advertising from the advertising network's servers, these companies may set, view, or edit their own cookies or web beacons. Many advertising networks participate in the Network Advertising Initiative ("NAI"). The NAI is a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards, and NAI member networks may allow you to opt-out of the cookies or web beacons they deliver. Please note that we do not control the policies of any third parties, including the privacy policies of advertising networks. Find out more about opting out of advertising network cookies and web beacons here.
If you download or use apps created by us or our partners onto your mobile device, we may also receive information about your location and your device, including the unique identifier for your device. We may use this information to provide you with location-based services, such as advertising and other personalized content. Most mobile devices allow you to turn off location services. We may also link mobile users' unique IDs or their geographic data to existing customer profiles.
E-mails We Send
If you place an order, create an account with us, or otherwise provide us your e-mail address, we may use that e-mail address to confirm your order, confirm the creation of an account, or to notify you of important information or changes to your account or our policies and practices.
In addition, we (or one of our affiliated stores/websites) may send you information about special offers, new products and services, system changes, and other information we think may be of interest to you. We own multiple brands/stores, and if you sign up with one brand/store, you are automatically subscribed to all the others and may receive emails from any of our brands. If you do not wish to receive these e- mails, you may "opt-out" or "unsubscribe" from these e-mails by following the instructions contained in the e-mail. You may also opt-out of receiving these e-mails during the ordering or registration process.
Our Site includes "e-mail to a friend" functionality that allows you to easily share product or other valuable information with your friends and family. Any e-mail addresses provided to us in the use of these features are used solely for the intended purpose of the e-mail communication you authorize. We do not retain these e-mail addresses in our database.
We may also share some of your Personal Information with select companies for purposes of helping introduce you to new resources, services and products compatible with your interests and needs.
Information sharing also helps us to guard against potential fraud and other wrongdoing. To facilitate this important effort, Atlas E-Commerce may partner with select outside companies to enhance our ability to ensure that fraudulent orders do not interfere with our ability to provide you services and products.
Other examples of when we may share Personal Information include:
in order to provide services (e.g., gift registry) that you have requested;
at your direction or request (e.g., if you create a gift registry or shopping list and elect to make it available to the public, your information may be accessible on our website, and mobile or social applications);
when we believe in good faith that it is necessary to respond to subpoenas, court orders, or to comply with law;
when we believe in good faith that it is necessary to establish or exercise our legal rights or defend against legal claims;
if Atlas E-Commerce is acquired by or merged with another organization, Personal Information would be one of the assets transferred to or acquired by a third party;
We may publicly disclose the name, city, and state of the contest and sweepstakes winners; and
with our affiliated brands and stores (unless you have opted out of our doing so).
We may also provide certain information, to our partners, including anonymized information and Personal Information to our partners, including, for example, our marketing, testing, personalization and analytics partners. Our partners help us better understand how often and in what ways people use our Site, so that we, and our partners, can provide you with the best experience. For example, we may place a cookie on your browser or mobile device that records the products you viewed at our Site, and then provide that information to a third-party partner, to allow such partner to show you ads for similar products that are available from us.
Security of your Personal Information
Your account is protected by a password. If you access your account via a social login, you may have additional or different sign-on protection through that third party (e.g., Facebook, Pinterest, etc.). You are responsible for preventing unauthorized access to your account and Personal Information through your computer or other devices. Do not share your password with anyone and do limit access to your computer or other devices by signing off after you have finished accessing your account.
V.You've Got Choices
While the Site does not respond to a web browser's "Do Not Track" signal, Atlas E-Commerce offers its customers choices with regard to its use and disclosure of Personal Information. These options include opting out of online behavioral advertising provided by Atlas E-Commerce or from our third-party marketing partner(s), or choosing for us not to share Personal Information with third parties. You can exercise your choices by clicking here .
VI.Links to Other Sites
Atlas E-Commerce is not responsible or liable for the independent privacy policies of these third-party websites. You should consult the privacy policies at these websites to determine how your information may be collected, stored and used.
Our Site is not intended for use by children under the age of 13, and we do not knowingly collect personal information from children under the age of 13.
VIII.You can "Opt Out" and/or Correct Your Personal Information
Upon your request, we will:
correct or update your Personal Information;
stop sending emails to your email address or catalogs or other mailings to your physical address; and/or
disable your account to prevent future purchases through that account.
You can make these requests by telephoning Atlas E-Commerce Customer Care Team 1-800-246-6285, or by emailing your request to us at privacy@BinocularsPlus.com.
Please do not email us your credit-card number or other sensitive personal information.
To opt out of direct online advertising provided by Atlas E-Commerce or from our third-party marketing partner(s), click here .
IX.Notice to California Residents/California Privacy Rights